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19/02/2015 - Posted by Roshelle Curtis
OK – after my first instalment you must think – how can this be related? However, you’d be surprised at how promoting yourself or your business can lift your profile! As a recruiter, I was often asking my candidates if they had a website or online examples of their work.
What better place to sell your talent, goods or services than online! It’s the new age – promoting yourself via a website can be cheap and cost effective! Spend money to make money. Invest in yourself and get with the times.
But again it comes down to time and overcoming misconceptions as to the complexities. In actual fact, it can take as little as 7 days! (Well if the earth can be created – why not a website?) All you need to do is determine what you want to focus on. What is the purpose of the site? Who do you want to target? What do you want to achieve? The rest – the professionals can handle! Just make sure it’s consistent with your brand (your flair, who you are and what you represent) to stand out!
It is an exciting time out there! Anyone with an idea can turn it into a career – but it’s about being as original as you can be! Don’t be afraid to stand out from the crowd. Don’t over promise and under deliver! I know it’s hard if you’re a small business or a sole trader – but that’s the glory of it! You can stand on the same platform as the big boys, and shout just as loud in the online community. Just give yourself a chance, by being on the same playing field! You may take a kicking, but you won’t know until you try – and the worse thing both professionally and personally is not giving it your all! You know you’re worth it – so give yourself a fighting chance to be recognised!
(Disclosure: Roshelle warns to use this blog entry as a guide only, and hopes it doesn’t encourage you to hit the net if you have no clue how to do so – leave it to the professionals! A bad site gives you a voice – but a great site gives you wings! Note: This isn’t sponsored by Red Bull, rather my current employer – but if they want to cross promote with us, then the sky is the limit!)