Breakthrough clutter - Target clients in new social mediums

4/06/2015 - Posted by Roshelle Curtis

Are you using Instagram and Pinterest to their fullest? Don’t forget the less prominent social media avenues. Depending on your industry and product – they can reach your target market in a more subtle way, and be a better avenue to get across your message. For instance for retail product and food industries, Instagram and Pinterest work well to attract attention to your product, through visual image based attention-seeking methods – creating brand awareness and growing potential client bases.

website, design, software, seo, blog, company, Perth, Pascoes

Tried Twitter Direct Messages?

Aside from getting brand recognition, other social media such as Twitter now offer Direct Messages which enables you to have private conversations with Twitter followers – whether they be friends, groups, or favourite businesses or suppliers. Tweets can be shared straight from your Twitter timeline via Direct Message to announce breaking news, sales, promotions, or other useful information. Likewise, the Direct Message button can be used on profiles to start conversations to connect with anyone or start conversations with individuals or businesses.

Wikipedia - Watch how far you take your PR!

Online mediums such as Wikipedia should be treated very carefully, as just this week The Age reported on a Fairfax Media investigation of Victorian police editing Wikipedia pages. Government political staff have been caught out in such PR methods previously – but it’s important to note that Wikipedia only records IP addresses of edits made by anonymous users – which means registered accounts can make less obvious edits. However, such tactics tread a very fine line when it comes to correcting information, or attempting to adjust public opinion. In Liam Mannix’s June 1st article in The Age online, the police spokesman was reported as having said that police were considering developing policies around Wikipedia edits. This may be a necessity for all companies to consider, within their public relations, media or social media arms – as this highlights how such tactics can have the reverse effect on public opinion, by highlighting the very things staff may be attempting to resolve.

Do you want to explore new social mediums and online avenues for your business? Talk to PSE to discuss what we can offer.


Recent Blog Posts

• 5 Ways to Use Customer Data the Right Way
• Why Flexible Software is So Important
• Get to Know Your Customers with Data and Analytics
• When Does A Business Start Needing Software?
• What is a Web App?
• Website vs App: Which is Right for Your Business?
• Organise Your Office with Business Software
• Even More Features of Online Booking Systems
• Grow Your Small Business with Project Management Software
• 10 Tips for Getting the Most Out of Your Business Software
• Why You Should Embrace Automation, Not Fear It
• Basic Features to Look for in CRM Software
• When It Pays to Switch to CRM Software
• What is CRM?
• The Best of What Business Software Has to Offer
• How to Protect Your Business Data
• Businesses That Can Benefit From an Online Booking System
• Other Features of Online Booking Systems
• How Online Booking Systems Benefit Restaurant Staff
• Why All Restaurants Should Have a Sophisticated Online Booking System
• Why More & More Businesses Are Using GPS Tracking Technology
• Is Bad Website Design Holding You Back?
• Building an App to Engage Your Customers
• Building an App to Empower Your Employees
• Why Your Business Needs an App
• 8 Ways FileMaker Can Help You
• The Benefits of Choosing Custom Software for your Business
• Have you thought about Snapchat?
• How can social media help business?
• What’s all this talk about micro-moments?
• Designing Apps – UI Design Tips for Apple or Android
• Are you looking to engage your digital audience in new ways?
• Twitter’s new ad campaign manager for Android & iOS
• Top Three Digital Trends of 2015… Who’s winning?
• The Sensis Social Media Report – Summary & Top 12 Findings
• 10 Do’s & Don’ts of Digital Marketing Campaigns
• Apps are changing data collection & user experience
• Breakthrough clutter - Target clients in new social mediums
• Content Marketing – More important than you think?
• Online Advertising Trends
• WordPress website/server attacks & internet price hikes
• Now you see you don't
• Met Your Match with Metadata
• Viruses...
• A Huge Change is Coming to Google’s Mobile Search Algorithm
• Stay found
• Be sociable!
• Keep track of whatever you need with GPS!
• Diversity – Enjoy the spice of life!
• App-solutely fabulous!
• IT or not IT – that is the question!
• Are you old school?
• Have you thought about a Website?
• Business and Personal Success in the Technological Age