8/03/2016 - Posted by Emily Healey
It’s not just big businesses that are taking advantage of the benefits that apps can have, more and more, smaller scale companies are getting in on the app game too. Whether you want to digitise your company’s loyalty program, have an easy way for your offsite staff to access customer records, give your customers a simple way to make bookings or just gain better brand recognition, a custom designed business app may be just what you need.
Once upon a time there were only a handful of businesses who thought it important enough to have a website, now it’s rare to not have one. The change in attitude happened when businesses started realising the value of what a website could do for them and it’s the same with apps today. The right app can do so much for your business, and if you choose to get one sooner rather than later, you will have an edge on your competitors who choose to wait. The other benefit to getting ahead of the app game is that as new technology comes along, it will be much easier for you to integrate those features into your already established app with software updates, rather than trying to hurriedly develop your first app from scratch.
Two of the biggest features of mobile apps is their proximity and the access that grants them. People are rarely without their mobile device which means it can be the most convenient way for users, whether customers or staff, to connect with your business. Whether you’re sending push notifications to your customers or your staff are connecting to your business from home or out in the field, it is one of the simplest, most convenient ways you can stay connected to your users. This relationship you foster between your businesses app and its users in invaluable. When it comes to customers, the information you gain through their use of the app will help you better understand their desires, generate further opportunities to connect with them and allow you to deliver increasingly better service.
Apps are a really convenient way for your staff and customers to access their information, and once stored, that information can help your business provide better, more accurate, service. Apps allow users to stay logged in at all time which encourages use of the service you’re providing. For example, when your staff or customers open up the app, they will be able to jump straight into what you want them to be doing, quickly and easily. That could be having customer information pop straight up for your staff to access, targeted promotional material appearing for your customers or the barcode of a rewards card onscreen for quick, convenient scanning at the checkout.
There are many different kinds of apps and they all have different functions based on the unique needs of the business and its customers or staff. Maybe you’re a restaurant looking to make it easier for your diners to make bookings and reduce the number of incoming calls you get, or a café giving regular customers the opportunity to pre order and pay for their lunch or morning coffee so it’s ready when they arrive. The possibilities are endless and you can easily find inspiration or see what not to do by having a look at apps that are already out there. Better yet, speak to an expert and they can help you design a one of a kind app specifically for your business.
The possibilities for apps are endless and they’re definitely not going away anytime soon. Whatever the size of your business, it’s probably time you start thinking about getting your own app. Once you are ready to develop an app for your business there are a few things to consider. The easiest way to make your vision into a reality is to find an app developer that you trust. They will assess your business and your own ideas for the app, combine that with their up-to-date knowledge of the market and the software, and then give you their professional advice for how to proceed. They’ll be able to tell you how long it will take to get your app up and running, what you can do to promote it, whether it would be better to develop a native, web or hybrid app, and any other information you need to move forward.
If you would like to have a mobile or web app developed for your business Pascoes Software Engineering offer a range of packages for you to choose from.