12/08/2016 - Posted by Emily Healey
If you’re running a single-person businesses, a startup, or basically any other kind of small business you’ve probably had this question on your mind. Knowing at what point you should be investing in software can be hard to determine. It’s not usually a matter of whether you could use it or not, because almost all businesses can benefit from software, but rather whether it’s financially viable and will offer a big enough return, not just in convenience but in business growth. While we can’t make that decision for you, understanding what you’re getting is the first step so here is what you need to know.
As soon as you start making sales there is room for business software. You may have a store that needs a POS system, an online shop that could benefit from a streamlined process from transaction through to printing labels and mailing out packages, a market stall that needs mobile-based sales tracking, or a custom production company that needs to maintain detailed order records. No matter how, what or where you’re selling there is a software solution that can make the process easier. Perhaps the biggest benefit though is the analytics that you’ll also get when you invest in one of these sales systems.
Even the most organised, diligent, record-keeping individual can quickly become overwhelmed when managing an entire business. Smaller businesses in particular, which, due to their size, require just a few people (or only one) to work on a lot different tasks, are in a better position to succeed if they have an automated system in place to keep everything on track. Project management software is a great example of this. As a business owner, these types of software suites also allow you to keep on top of your employees so you can spot where they might benefit from a bit of assistance or where there is room for them to take on greater responsibility.
It goes without saying that your clients are one of the biggest factors in determining the success of your business, so you better be treating them right. CRM software can help with that. The type of client you deal with will determine the details of the CRM you need, from how often to contact them to the information you absolutely must keep on file, but whatever the specifications are, approaching this systematically will do wonders for your retention rates and customer engagement. You can still treat your clients with a personalised level care, it just takes a bit of the stress off and leaves less room for personal error.
There is no denying that businesses can benefit from software. Business software offers convenience, but also a level of insight that is hard to achieve without it. If you think you can benefit from that and can afford to do so, then you’re ready. The best part though? When you’re ready for your business to grow, using business software can put you in a far better position to do so. All of the infrastructure is already in place to demonstrate growth potential to investors, more easily bring on new staff and help you choose the next sector of the market to tackle.