PSE Blog - Software, Websites & IT for Perth Businesses



5 Ways to Use Customer Data the Right Way

5/09/2016 - Posted by Emily Healey

If you’re ready to grow your business by using customer data then you need to seriously consider how you plan to do so. There are a lot of things that can go wrong from the theft of your customers’ data to driving them away with invasive and unwanted marketing techniques. However, ethical and transparent use of customer data can create a better relationship between you and your clients rather than scare them away. With that in mind, here are five ways you can use customer data the right way.

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Why Flexible Software is So Important

29/08/2016 - Posted by Emily Healey

The market is flooded with software package options and this can make it really difficult to make the right purchasing decision. While the individual needs of businesses may vary, there is one thing that everyone should look for and that’s flexibility. If you get this right the first time, you’ll be investing in a software system that will be with you for years to come. To help you make the decision we’re breaking this up into three parts – compatibility, adaptability and scalability.

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Get to Know Your Customers with Data and Analytics

19/08/2016 - Posted by Emily Healey

Doing business in the digital age means embracing what technology can do better than humans. While you and your employees may be able to offer customers a personal touch, a software system with data collection and powerful analytics can help you understand them on a much deeper level. Data refers to all the abstract information about your customers, from frequency of visits to favourite products, and a whole lot more. Analytics, on the other hand, recognises this information and puts it all together to give you a clear picture about not only that customer but their place amongst all the others as well.

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When Does A Business Start Needing Software?

12/08/2016 - Posted by Emily Healey

If you’re running a single-person businesses, a startup, or basically any other kind of small business you’ve probably had this question on your mind. Knowing at what point you should be investing in software can be hard to determine. It’s not usually a matter of whether you could use it or not, because almost all businesses can benefit from software, but rather whether it’s financially viable and will offer a big enough return, not just in convenience but in business growth. While we can’t make that decision for you, understanding what you’re getting is the first step so here is what you need to know.

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What is a Web App?

5/08/2016 - Posted by Emily Healey

Last week we talked about whether a website or a mobile app is the right choice for your business. What we didn’t mention is that there is another option out there, the humble web app. Like the name suggests, it’s basically a hybrid of the two. Once again we’re going to run through the basics and give you a few examples of when it might be a good choice for your business.

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Website vs App: Which is Right for Your Business?

1/08/2016 - Posted by Emily Healey

If you’re trying to work out the right online medium for your business there is a lot to consider. With so many businesses getting in on the app game it is certainly worth considering, especially if it’s something your direct competition is using, but there is a lot to be said for a well designed website. To help you decide we’ve put together an overview of the benefits of both websites and apps and broken down exactly what the difference is. As with most things, what’s right for your business will depend on the business itself as well as the time, money and energy you have at your disposal.

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Organise Your Office with Business Software

22/07/2016 - Posted by Emily Healey

If you would like to bring a little order to your office, there are a lot of ways business software can help. The following features are common in many business software packages, and if you go down the custom software route you can have them all designed exclusively for how your business operates. Functions such as file storage, notetaking, task tracking, project management and communication can make your business more organised, efficient and professional.

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Even More Features of Online Booking Systems

15/07/2016 - Posted by Emily Healey

Really, the advantages of booking systems are endless. We’ve already covered many of the basics of online booking systems but we couldn’t resist adding to the list of features and advantages out there. If getting your products and services into the hands of as many people as possible is a priority for you, online booking allows a level of flexibility to do so. Up-selling, tourist-friendly bookings and mobile device functionality can give both your customers and staff the tools they need to get the most out of what your business has to offer.

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Grow Your Small Business with Project Management Software

8/07/2016 - Posted by Emily Healey

If you’re hoping to take your small business to the next level, or even just have a few big projects you’re trying to juggle, project management software can help. With their array of features and growing degree of sophistication, project management software will help you stay on top of tasks and keep your team on track, whatever the size. There’s so much you can do with these software systems and if you choose to have a custom project management system built the sky is the limit for you and your small business.

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10 Tips for Getting the Most Out of Your Business Software

4/07/2016 - Posted by Emily Healey

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Why You Should Embrace Automation, Not Fear It

24/06/2016 - Posted by Emily Healy

With the approaching election there has been a lot of talk about jobs and growth. With this conversation has come one particular issue that many people are uncertain about, that issue is automation. People are worried about losing their jobs to automated systems and while automation can take over certain tasks it can also create business growth which leads to more jobs being created in roles unsuitable to a machine. Naturally this is an important topic for business owners so we’ve put together a list of ways automation can help your business, including your employees, and encourage growth, leading to greater profits and more employment opportunities.

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Basic Features to Look for in CRM Software

17/06/2016 - Posted by Emily Healey

If you’re thinking of investing in CRM software you could be wondering just what features are out there and what you might need. Below you’ll find a list of what we consider to be the basic, essential features of a good CRM software system. Many features will depend on the size and type of business that you run, so instead, we’re focusing on the features that almost any business can take advantage of to make their business run smoother and help facilitate better relationships between you and your customers.

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When It Pays to Switch to CRM Software

10/06/2016 - Posted by Emily Healey

Customers are an integral part of any business and no matter how big or small that business is, you will have to manage your relationship with your customers in some way or risk losing them. If you don’t currently use CRM software it’s worth considering investing in it. Last week we broke down what CRM is, but in case you’re still a little weary, we’re going to go over a few circumstances when it pays to switch to CRM software.

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What is CRM?

7/06/2016 - Posted by Emily Headley

If you’re confused about what CRM is and whether your business needs it, look no further. We’ve put together an overview of what CRM is, how it works and the potential it has to benefit businesses of any size. Below you’ll find the basics to help you decide whether your business needs to invest in CRM and what they might look like in action.

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The Best of What Business Software Has to Offer

30/05/2016 - Posted by Emily Healey

Below are 10 common business software functions that can change the way you do business. Some people choose to have software built around a specific function while others opt for a combination of integrated features to simplify their business processes even more. When making the decision, it always helps to know what’s out there, so we’ve put together the best of what business software has to offer.

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How to Protect Your Business Data

23/05/2016 - Posted by Emily Healey

Almost every business has documents and information they need to keep secure. Whether they are financial documents, need-to-know projects in development, customer information or any other files you want to protect, having a plan to keep everything safe is a must. Getting things organised within your organisation, teaching your staff what to do and not to do with sensitive information and making sure everyone is on the same page can be a big task. Thankfully, we’ve put together a checklist of ways to keep your most valuable information and your business itself protected.

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Businesses That Can Benefit From an Online Booking System

13/05/2016 - Posted by Emily Healey

Any business that takes bookings can benefit from using an online booking system. We’ve put together a list of common types of businesses that make use of online booking systems and how they get it working for them. Online booking systems can help even the smallest business by offering a professional, reliable, easy to use way to manage bookings. The trick is in utilising the right features for your business so you get the most out of the system.

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Other Features of Online Booking Systems

6/05/2016 - Posted by Emily Healey

In the last couple of weeks, we’ve covered many of the ways restaurants can use online booking systems but they’re by no means the only type of business that can benefit. This week, we’re going to look at some of the other features of online booking systems that any business taking bookings can take advantage of. These features offer convenience, drive sales, and simply enable your business to be run smoother by reducing the volume of phone calls and paperwork you have to deal with. Ultimately, an online booking system should be designed around making your business better by addressing its specific needs. The features listed below are great for any kind of business taking bookings in different ways and by different staff. If you’re hoping to grow your business, setting up this kind of system will make the process a whole lot smoother and these features are only the beginning.

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How Online Booking Systems Benefit Restaurant Staff

28/04/2016 - Posted by Emily Healey

Last week we focused on how online booking systems are helping restaurants serve their customers. This week we’re exploring the other side of it, by taking a look at the many ways these systems can benefit restaurant staff. Like any good piece of business software, the right online booking system can be used to take some of the pressure off of your staff and help you gain valuable insight into, and access to, your customers. A good system will be intuitive and easy for staff to learn to use. It can function purely as an online booking system or be part of a more complex software package that can organise and coordinate many different aspects of your business from ordering to rostering, payroll and more. Even with a simple online booking system the benefits are numerous and can totally change the way you run your restaurant.

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Why All Restaurants Should Have a Sophisticated Online Booking System

21/04/2016 - Posted by Emily Healey

Restaurants everywhere are starting to catch on to the many benefits of allowing customers to make online reservations from their phones, tablets and computers. Dining habits have changed over the years and having an online booking system that accommodates them can make all the difference. Whether booking in advance or making a last minute decision, the convenience and reliability that diners associate with good online booking systems becomes a significant factor in where they choose to eat. Online booking systems make choosing a restaurant and making a reservation much easier for customers because they’re designed with the modern diner in mind.

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Why More & More Businesses Are Using GPS Tracking Technology

14/04/2016 - Posted by Emily Healey

As businesses start to embrace the use of mobile technology and offer their employees more flexibility and freedom in how they work, many larger companies turn to GPS tracking technology to stay connected with their employees. Now, with the cost of GPS tracking technology coming down, it is becoming increasingly affordable for even small businesses to start using it. More than simply just a geographical locater, well designed GPS software can also access traffic information to map out the best route for your driver, monitor and report on driving patterns including speeding and other risky behaviours, as well as let you know if your staff are making any unauthorised stops or routes.

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Is Bad Website Design Holding You Back?

6/04/2016 - Posted by Emily Healey

With so much business now taking place online, it has become integral to have a fully functioning, actualised and informative website at the disposal of your clients and customers. This means having a website that has been designed with the modern user in mind using the latest language codes for optimum usability and accessibility. Your online presence represents your brand so relying on a website with an outdated design and appearance can damage that brand and result in the loss of potential business.

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Building an App to Engage Your Customers

1/04/2016 - Posted by Emily Healey

We’ve had a look at the ways apps can be used to empower your employees, so now it’s time to see how they can be used to better engage your customers. By giving your customers access to your app, you’ll be reminding them of your business every time they open their phone. With the right app, you will be able to increase your name recognition, deliver more focused advertising based on your customer’s habits, preferences and location, take some of the pressure off your staff and much more.

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Building an App to Empower Your Employees

24/03/2016 - Posted by Emily Healey

Last week we went over some of the reasons why more and more companies are choosing to use apps to improve their business practices. This week we are going to take a closer look at common features of apps designed for your employees to use. Every business is different, so while the examples below offer a great starting point, there’s really no limit to how you can tailor your app for your employees’ specific needs.

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Why Your Business Needs an App

8/03/2016 - Posted by Emily Healey

It’s not just big businesses that are taking advantage of the benefits that apps can have, more and more, smaller scale companies are getting in on the app game too. Whether you want to digitise your company’s loyalty program, have an easy way for your offsite staff to access customer records, give your customers a simple way to make bookings or just gain better brand recognition, a custom designed business app may be just what you need.

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8 Ways FileMaker Can Help You

1/03/2016 - Posted by Emily Healey

If you’re looking for a better way to do business FileMaker can really help. It can be used to develop data management software that will give you the competitive edge to take your company further. By using FileMaker to manage your information and tasks you will save time, money and resources, all the while ensuring quality and consistency is maintained across your systems. Here are just a few of the many ways using a custom FileMaker solution can help take your business to the next level.

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The Benefits of Choosing Custom Software for your Business

29/02/2016 - Posted by Emily Healey

In the highly competitive business landscape we find ourselves in, it has become increasingly important to stand out from the crowd. One way you can really push your business to perform at its best is through the use of custom software. Custom software is designed to make your business run as smoothly as possible by performing tasks more easily and efficiently. It can be designed to your personal specifications and unique business requirements meaning when you buy it, you know exactly what you’re paying for.

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Have you thought about Snapchat?

13/08/2015 - Posted by Roshelle Curtis

In Kate Talbot’s article in the Social Media Examiner – July 28, 2015 – we leant “5 Ways to Use Snapchat for Business”. If you’re thinking of adding Snapchat to your social media marketing mix, this is a great read! We’ve quoted a number of the main points here, with a brief synopsis outlining the suggestions and findings – for those interested in ways to use Snapchat to strengthen their brand. If you don’t have time to skim it – speak to our PSE staff – most of which love their Snapchat!

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How can social media help business?

6/08/2015 - Posted by Roshelle Curtis

Is your company making the most of social media sites? Social media presence can not only help you reach new customers, but it allows you to interact with clients more personally than previously possible. Social media is the new word of mouth medium. Informal online “word of mouth” sees potential target audiences discuss products, share feedback, compare, admire, judge, purchase, and evaluate with peers (and peer pressure) more openly than ever before.

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What’s all this talk about micro-moments?

30/07/2015 - Posted by Roshelle Curtis

Micro-moments were recently discussed by Rosie Baker in June 12’s AdNews. The article, “Intent is the battleground for brands on mobile: Google”, highlighted how Google claims demographic targeting is becoming less important for marketers developing a mobile strategy, to connect with consumers along the path to purchase. Since consumer journeys are more fragmented on mobile, marketers and advertisers should think gear things around intent and location for online interactions.

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Designing Apps – UI Design Tips for Apple or Android

23/07/2015 - Posted by Roshelle Curtis

Mobile apps require design that caters for small screens and quick attention grabbing. It’s suggested to design at the speed of thought, so things are easy for novices, without frustrating app-savvy users. If you want an app designed, approach PSE for a quote – and check out some useful recommendations here!.

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Are you looking to engage your digital audience in new ways?

17/07/2015 - Posted by Roshelle Curtis

According to AdNews’ June publication Facebook is now allowing the ability to post animated GIFs on Facebook newsfeeds. This has been hailed as an opportunity for brands to win back some organic reach on Facebook and a huge opportunity to engage users in a new way. The News Wrap outlined that animated GIFs give brands the opportunity to be the loudest in the room, and are popular with youth-focussed sites like Tumblr, Reddit and BuzzFeed.

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Twitter’s new ad campaign manager for Android & iOS

9/07/2015 - Posted by Roshelle Curtis

For small business owners running their own Twitter ads, the last week has seen some of those overseas with the most recent app, being able to access a graph icon on their profile pages – which allows access to a mobile version of Twitter Ads manager. For those on the go – this could be a handy feature! According to Napier Lopez’s article published on TheNextWeb.com, Twitter tends to test new features, so not all users may be provided access to this button presently. However, it could be the forecast of potentially helpful changes to come.

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Top Three Digital Trends of 2015… Who’s winning?

2/07/2015 - Posted by Roshelle Curtis

As the financial year draws to a close, it’s time to review the current digital marketing trends that have surfaced, or are still expected to over 2015. We’re at the half way mark for the year, so what are the most significant outcomes for digital currently? Let’s focus on Gold, Silver and Bronze…

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The Sensis Social Media Report – Summary & Top 12 Findings

25/06/2015 - Posted by Roshelle Curtis

The Sensis Social Media report recently released its fifth year findings. So what were the main indicators of interest for the Perth market? According to Sensis, 33% of business have a social media presence, compared with 68% of consumers – which means over twice the consumers appear to be engaged with social media than business. Social media is used for browsing, so people can keep a ‘finger on the pulse’. Businesses can use this to engage and interact with the public. At this stage, a minority of the public (32%) use social media to follow brands and business, access offers and promotions (20%), or conduct research about products and services they want to buy (19%).

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10 Do’s & Don’ts of Digital Marketing Campaigns

19/06/2015 - Posted by Roshelle Curtis

Digital marketing campaigns can be great when promoting new businesses, brands, events, sales, causes, and acquiring new customers. It can be a cost-effective for small business and not-for profits. It is also a measurable method, with detailed traffic and click reports from Google Analytics, Google AdWords, and Facebook for example – depending on your selected channels. This allows accountable return on investment, such as cost per acquisition. This provides a clear indication of the expenditure for each lead or sale. Aside from driving website traffic and a potential database of clients, it can also support offline marketing. Digital campaigns can directly target the audience you desire, boosting awareness or creating action. Online PR and social networking fosters stakeholder relationships via social media. Content or search engine marketing drives traffic to your website. Online advertising or promotions (including competitions and discounts) can grow client base or sales. Direct mobile or email marketing communications can help extend the lifetime value of your existing customers or leads. But as with all marketing, there’s certain tactics to avoid…

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Apps are changing data collection & user experience

11/06/2015 - Posted by Roshelle Curtis

A recent Harvard Business Review article by Ric Merrifield was published on June 5th which discussed how “The Internet of Things Is Changing How We Manage Customer Relationships”. It outlined how Disney guests wear “MagicBands” allowing Disney to know where they are at all times. Linked to the My Disney Experience app, guests can plan all bookable/non-bookable experiences, from rides to dining and parades. Disney use this combined data to track and send personalised messages via smartphones (like where to find drinks – if they’re ahead of time, what could be skipped – if they’re behind, better routes – if upcoming areas are congested). Guests use bands to get into hotel rooms and the park by simply tapping, instead of turnstiles, increasing entry speed. Wristbands can be tapped to pay for things and scanners read them for rides – so all your ride photos show on your My Disney Experience page (to be bought at any time). Such case studies really display the convenience, time-saving and sales potential that location tracking apps and associated devices can provide.

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Breakthrough clutter - Target clients in new social mediums

4/06/2015 - Posted by Roshelle Curtis

Are you using Instagram and Pinterest to their fullest? Don’t forget the less prominent social media avenues. Depending on your industry and product – they can reach your target market in a more subtle way, and be a better avenue to get across your message. For instance for retail product and food industries, Instagram and Pinterest work well to attract attention to your product, through visual image based attention-seeking methods – creating brand awareness and growing potential client bases.

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Content Marketing – More important than you think?

28/05/2015 - Posted by Roshelle Curtis

Has your company got an integrated content marketing strategy? With everyone busy multitasking and on the go nowadays, mobile traffic equals around half of web traffic overtaking desktop. Websites need to size content to screens (avoid scrolling horizontally and show text readable without zooming), avoid any software not common on mobiles (like Flash), and place links apart to easily tap. After Google’s ‘mobile-friendly’ webpage changes discussed a few blog entries back, a website is no longer enough. If two sites have equal quality content, the mobile-friendlier will rank higher. However, content may end up being the differentiator in future Google algorithm changes.

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Online Advertising Trends

21/05/2015 - Posted by Roshelle Curtis

In Neilsen’s advertising landscape review for 2014 (which compares 2013 vs 2014 trends), IAB/PwC Internet Advertising Expenditure Report data provided some interesting digital insights.

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WordPress website/server attacks & internet price hikes

13/05/2015 - Posted by Roshelle Curtis

It’s not been the best week of news. First there’s reports of WordPress websites and server attacks, after it was found in late April that Multiple WordPress Plugins are vulnerable to Cross-site Scripting (XSS). (Which is why we develop with the military grade security of FileMaker!) Then there’s the potential internet price hikes, from ISPs passing on their metadata retention scheme implementation costs. When it rains, it pours – so if you’re a bit wet behind the ears, when it comes to all this – then join under our umbrella, and the skies will soon clear!

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Now you see them...now you don't

7/05/2015 - Posted by Roshelle Curtis

Don’t get me wrong, I’m a big fan of the movie Now You See Me – and I was at Consentino on the weekend – but the biggest disappearing act is actually underway right now… in the most unexpected of places! Quick – get to know your online audience, before they disappear! It’s the inadvertent metadata magic trick…

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Met Your Match with Metadata

30/04/2015 - Posted by Roshelle Curtis

Has data retention got your attention, or are you a little baffled by what it all means? Metadata can be mega confusing. This blog entry will focus on the current hot topic and break it down for those not so techno-savvy, to understand the implications in business and personal life.

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Viruses...

23/04/2015 - Posted by Roshelle Curtis

It’s coming to that time of year again… flu shots! The colder weather brings dreaded viruses – but whilst you’re considering your flu jab. Take a moment to also consider the other type of viruses that you should be guarding yourself against… the electronic kind – that may be infecting your computer, laptop, tablets or mobile phone!

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A Huge Change is Coming to Google’s Mobile Search Algorithm

16/04/2015 - Posted by Roshelle Curtis

On April 21st Google will be making a change to its search results algorithm that could have a massive effect on how websites are ranked on mobile devices. Unless you've been living under a rock, you're probably aware that mobile device web searching is skyrocketing and will likely overtake desktop users very shortly. Consequently, Google are changing the rules of ranking from April 21st to lift mobile-friendly “responsive” websites within search rankings.

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Stay found

10/04/2015 - Posted by Roshelle Curtis

What have you been searching for recently? (…Aside from partners, peace, more time or sleep!) I’ve been trying to plan a wedding – and I’ll let you know… maybe I’m doing something wrong – but it’s not as fun, as I’d envisaged! I’d been looking forward to this time for most of my life. Didn’t think I’d ever get there… but I have – and now the whole planning process is pretty overwhelming! I’m so time poor, so Google is my friend. Like most people online, I tend to only have time to review my first few searches for anything. If it doesn’t appear on that first page – I don’t realise it exists!

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Be sociable!

2/04/2015 - Posted by Roshelle Curtis

What are you up to this Easter long weekend? Plans with friends? Going away with loved ones? Catching up with family? Taking a vacation from all of the above? Either way, we’ll all know what everyone is up to on social media! …It’s the new way to keep informed – even if you don’t want to be! However, it’s grown from a social application to a business tool – so no matter the case, you and your business (…or in this case everyone’s business) don’t want to be left behind!

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Keep track of whatever you need with GPS!

27/03/2015 - Posted by Roshelle Curtis

Does your business need to keep track of its staff vehicles, equipment or machinery? GPS trackers can be integrated into the customised software we can offer, to help you with scheduling appointments for those staff in the field, for inventory of expensive equipment, or even just monitoring your farm machinery on large properties. GPS technology has come a long way, and is more affordable than you think!

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Diversity – Enjoy the spice of life!

20/03/2015 - Posted by Roshelle Curtis

I saw Insurgent last night (the sequel to Divergent) – and it got me thinking about life and technology – and where it’s all heading. The whole premise of Divergent is the world being segregated into different factions. It’s all about uniformity and conformity – which happens in all aspects of real life if you think about it. From birth to death, work to weddings – you can see the trends. But it doesn’t have to be that way!

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App-solutely fabulous!

12/03/2015 - Posted by Roshelle Curtis

Let’s take a moment to app-reciate the wonder of apps! Not long ago, we had to just guess how much sleep we’d gotten after a restless night. Now Fitbits, the new Apple and Samsung watches (not to mention countless other devices) can measure our sleep patterns. There’s apps to mix the perfect cocktail, apps that allow FIFO workers to interact and read books to their children, apps to locate things or find lost items – and the list goes on! There are literally thousands of potential options.

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IT or not IT – that is the question!

5/03/2015 - Posted by Roshelle Curtis

Things are tight for small business at the moment. Cost cutting is happening across the board for companies large and small. Some firms are outsourcing entire arms of their organisations in an attempt to cut costs. It’s like the trend towards casual staff in the current environment... Corporations are refusing to commit – or prefer to pay freelance, as needed, per project.

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Are you old school?

26/02/2015 - Posted by Roshelle Curtis

I’m not knocking old school – don’t get me wrong! I’m an 80’s child… and yes, 80’s has become old school! I love the music, the fashion – but let’s face it – there’s a time and place for leg warmers, Walkman’s (I shudder as youngin’s scratch their heads) and crimped hair (or is that back in). I digress – often I’m behind the times myself! But there are some areas you can’t afford to be too backwards in – say business! You’d be surprised how many small businesses are still paper based, unautomated or have unintegrated databases. Not a thriller, but a killer, especially for new gen employees/clients!

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Have you thought about a Website?

19/02/2015 - Posted by Roshelle Curtis

OK – after my first instalment you must think – how can this be related? However, you’d be surprised at how promoting yourself or your business can lift your profile! As a recruiter, I was often asking my candidates if they had a website or online examples of their work.

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Business and Personal Success in the Technological Age

12/02/2015 - Posted by Roshelle Curtis

Does business and personal success come hand in hand? I used to think the two were mutually exclusive… but does being exclusive actually build your attractiveness on the career front? Short answer – doubtful. However, confidence is key!

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Recent Blog Posts


• 5 Ways to Use Customer Data the Right Way
• Why Flexible Software is So Important
• Get to Know Your Customers with Data and Analytics
• When Does A Business Start Needing Software?
• What is a Web App?
• Website vs App: Which is Right for Your Business?
• Organise Your Office with Business Software
• Even More Features of Online Booking Systems
• Grow Your Small Business with Project Management Software
• 10 Tips for Getting the Most Out of Your Business Software
• Why You Should Embrace Automation, Not Fear It
• Basic Features to Look for in CRM Software
• When It Pays to Switch to CRM Software
• What is CRM?
• The Best of What Business Software Has to Offer
• How to Protect Your Business Data
• Businesses That Can Benefit From an Online Booking System
• Other Features of Online Booking Systems
• How Online Booking Systems Benefit Restaurant Staff
• Why All Restaurants Should Have a Sophisticated Online Booking System
• Why More & More Businesses Are Using GPS Tracking Technology
• Is Bad Website Design Holding You Back?
• Building an App to Engage Your Customers
• Building an App to Empower Your Employees
• Why Your Business Needs an App
• 8 Ways FileMaker Can Help You
• The Benefits of Choosing Custom Software for your Business
• Have you thought about Snapchat?
• How can social media help business?
• What’s all this talk about micro-moments?
• Designing Apps – UI Design Tips for Apple or Android
• Are you looking to engage your digital audience in new ways?
• Twitter’s new ad campaign manager for Android & iOS
• Top Three Digital Trends of 2015… Who’s winning?
• The Sensis Social Media Report – Summary & Top 12 Findings
• 10 Do’s & Don’ts of Digital Marketing Campaigns
• Apps are changing data collection & user experience
• Breakthrough clutter - Target clients in new social mediums
• Content Marketing – More important than you think?
• Online Advertising Trends
• WordPress website/server attacks & internet price hikes
• Now you see them...now you don't
• Met Your Match with Metadata
• Viruses...
• A Huge Change is Coming to Google’s Mobile Search Algorithm
• Stay found
• Be sociable!
• Keep track of whatever you need with GPS!
• Diversity – Enjoy the spice of life!
• App-solutely fabulous!
• IT or not IT – that is the question!
• Are you old school?
• Have you thought about a Website?
• Business and Personal Success in the Technological Age